When your law firm has gotten to the point where you know it’s time to create a website but you’re not sure where to start, it’s common to feel a little overwhelmed. It may seem like you’re starting with a blank page or canvas and that it’ll take too long to get the website up and running. However, instead of being frazzled about the prospect which you’re facing, think of it as a great opportunity to connect with clients with whom you may not otherwise get to interact. Read below and get some insight on several sections that should be a part of your law firm’s website.
Make sure your website has a section that discusses how long the firm has been established and some of the basic history behind it. In many cases, this section is called ‘About Us.’ Try to use conversational but professional language. While it’s important to showcase the worthiness of your firm, you don’t want to do so in a way that seems disconnected from the very people you’re attempting to serve.
It can often be difficult to talk about the strengths of your firm because it feels like you may be going over the top in your efforts to stand out. However, just like you would try to promote yourself in a job interview for a position you really wanted, it’s important to do the same when speaking about your law firm. Don’t ever forget how clients have a variety of different options when it comes to legal expertise. Ideally, position your firm as one that’s experienced and caring when it comes to resolving a client’s situation. The ‘About Us’ section should be a visible reminder of why your firm stands out above the rest in certain areas.
It’s also important to vividly describe the areas of practice in which you specialize. In many cases, people may be in situations where they feel doubtful legal expertise is really necessary. That’s why it’s so necessary to go in depth about the kinds of issues that are often best resolved with legal assistance. A person who has not worked with a law firm in the past may be under the impression that the situation is just a stressful problem that will either go away on its own or just need to be resolved without professional help. But some specific situations can be resolved more quickly and cost effectively when a person has access to legal guidance.
Consider having drop-down menus or some other intuitive way of breaking down sections of your website so they focus on practice areas in ways that are easy for potential clients to digest. Intelligent web design is just as important, or even more so, as the actual content. If you try to put too much information about practice areas all in one section, people are likely to feel fatigued when reading it and may decide not to work with your firm after all.
Having a page that features directions to your firm is also very helpful. Many people specifically want to work with a law firm that is easily accessible within the community. You may want to have interactive maps where people can simply type in starting points and get turn by turn directions to your doorstep. If your firm has multiple locations, make sure your website adequately reflects that fact. Place all contract information in easy to find places, as people on mobile devices often have limited viewing and scrolling capabilities.
One of the most crucial parts of your website will be the one that instructs people how to get in touch with you. Think about your target audience and how they would prefer to get in touch with you when dealing with dire legal situations. Someone who is not very accustomed to using a computer may simply feel most comfortable reaching out to you via telephone. On the other hand, a contact form that can be filled in with details might work well if a person generally likes communicating by e-mail and wants to get a relatively quick response. One advantage of e-mail or contact forms is that they can help a person feel empowered to best compose his or her thoughts without feeling the kind of anxiety that may result from talking to someone about a very personal situation on the telephone.
These are not the only sections that should be represented on your website, but they are good foundational pieces. As a closing point, keep in mind how a website is usually a constantly evolving project. You may eventually discover it’s necessary to add new sections you hadn’t previously considered. Always be willing to adapt and adjust to client needs, and your marketing efforts should really pay off.